The simple image of an orange stapled notepad, adorned with glossed letters and tree outlines as a logo is renowned around the world. Famous for over 80 years, Rhodia is a brand that can boast of having crossed the decades without even a scratch. It has become an iconic European brand that has won over enthusiasts around the world, knowing they can rely confidently on high quality products. For "the brand with two firs", the recipe for longevity is simple: a name, a logo, an emblem, a style and of course both expertise and innovation, combining heritage and contemporary spirit.
The instantly recognisable Rhodia logo represents a number of things. The two trees linked to each other represent both the origin of paper and symbolise the two founding brothers, Henri and Robert Vérilhac. It was reportedly sketched in a single stroke by Antonia, the wife of Henri Verilhac, flawlessly on the corner of a table. Today, this logo embodies the essence of the brand, so much so that this is widely referred to as "the mark with the two firs". The Rhodia name is inspired by the Rhône region of France, where the first pad was born.
The stapled notepad is an authentic and timeless design, full of character, pure and distinctive. This emblematic product was born from a very simple idea: the desire to create a unique, functional and universal tool, which would require know-how, technical innovations and aesthetics. For more than 80 years, Rhodia's expertise in paper has continued to impress, maintaining the excellence and reputation of products bearing "Made in France".